Finding clients on Instagram.

When scrolling is productive

A lot of people hate how social media has affected the creative industry. Yes, it has made usage a minefield, yes it has redacted your work to pixels & yes it has reduced a lot of the budgets. But equally, social media isn’t all bad- it has increased the amount of photography jobs as a whole, it has allowed so many incredible creatives to be discovered & in my opinion been pivotal for diversifying the industry. It’s a ying & yang.

The main tool within this however, Instagram. Our picture platform. Its the first place we share our latest projects, its the main portfolio option for most talent & the dm’s you can get for a last minute job are wild. But that is not all Instagram is good for.

As you know I did a lengthy post on how to find clients which you will see below- but a lot of this was in relation to Linkedin, which you should be using I would recommend. However, after a recent chat with a creative who defined themselves as ‘not Linkedin material’ whatever that means- I thought I would dedicate an entire post on how to use Instagram to find clients, & as a by product- jobs.

Cho Gi-Seok for Dazed Korea